What is a Masterpiece?
3M™ DI-NOC™ Architectural Finishes
With 3M™ DI-NOC™ Architectural Finishes, spaces can be designed with the realistic appearance of actual wood, stone or metal without the weight, cost, or impact on the environment. With a variety of designs and textures, DI-NOC™ Architectural Finishes allows for creative freedom and endless possibilities that can only be realized with our latest film technology.
Challenge
Create global awareness and demand for the 3M™ DI-NOC™ Architectural Finishes portfolio that has experienced massive growth within Eastern Asia but, has failed to resonate with the larger global consumer base. In order to grow, the business must expand to EMEA and USAC markets by giving them reasons to believe.
ROLE
Creative Director
Director
Producer
SERVICES
Brand Strategy
Brand Identity
Photo & Video Direction
TEAM
3M
Abbi Schlueter
Zonda
SysHaus
Action
Collaborate with renowned designers, architects, and builders to use 3M™ DI-NOC™ in their spaces, endorse the product, and share the results with their audience. This is a vital step in building trust and creating awareness within these new markets as research shows consumers trust industry personalities and influencers over brands.
Create a global brand strategy, expand the visual identity, and develop content that resonates with the global audience. Create a playbook area marketers can leverage to grow the business. Reinforce 3M's commitment to sustainability.
What is a Masterpiece?
Ned Ludd Testimonial
Results
01
Partnered with several renowned designers, architects, and builders to showcase our product through their work.
02
Exceeded sales growth goal in EMEA and USAC markets. APAC still stands as the largest customer.
03
Campaign generated millions of impressions exceeding our click through rate target.
