Driven to Inspire
3M™ Personal Auto
3M™ Personal Auto consists of multiple products including 3M™ Wrap Film, 3M™ Paint Protection Film, 3M™ Window Tint, as well as installation training and dealer services. It's the leader in automotive personalization and protection and trusted by millions of customers around the world.
Challenge
Develop a constant stream of engaging content that aligns with the brand guidelines, resonates with the customer, informs them of new product innovations, and creates growth for the portfolio. All content should drive the customer to and/or through the purchasing experience with ease.
ROLE
Creative Director
Director
Producer
CMF
SERVICES
Creative Direction
Photo & Video Direction
CMF
TEAM
3M
Golden Peaks Production
Dynamic Photowerks
YAER Production
Gravity Global
Leading the way.
Fueled with stopping power.
3M didn't just invent automotive wrap film, it reinvented it! Launching three never before seen colors that change from every angle. By pairing each color with a vehicle, professional athlete, and environment, we were able to create an energy that connects to the audience. Look deeper and you'll notice the skiers goggles, oils spills in the garage, and sunsets on a beach mimic the colors of the product.
Looks sweet. Fights dirty.
Paint Protection Film designed to go the distance. Not only does it protect your vehicle from scratches, but it's hydrophobic technology also protects against stains and has self-healing technology leaving your vehicle looking pristine every day.
Pro Series 200
Series 100
Block UV rays, not envy.
Longtime 3M customer and TV personality Chip Foose talks us through why he trusts 3M products to protect his cars and keep him cool. Located at his shop and down the coast of Malibu, we travel with Chip getting a glimpse into his life and love for cars.
