Driven to Inspire
3M™ Personal Auto
3M™ Personal Auto consists of multiple products including 3M™ Wrap Film, 3M™ Paint Protection Film, 3M™ Window Tint, as well as installation training and dealer services. It's the leader in automotive personalization and protection and trusted by millions of customers around the world.
Challenge
Develop a constant stream of engaging content that aligns with the brand guidelines, resonates with the customer, informs them of new product innovations, and creates growth for the portfolio. All content should drive the customer to and/or through the purchasing experience with ease.
ROLE
Creative Director
Director
Producer
CMF
SERVICES
Creative Direction
Photo & Video Direction
CMF
TEAM
3M
Golden Peaks Production
Dynamic Photowerks
YAER Production
Gravity Global
Leading the way.
Fueled with stopping power.
3M didn't just invent automotive wrap film, it reinvented it! Launching three never before seen colors that change from every angle. By pairing each color with a vehicle, professional athlete, and environment, we were able to create an energy that connects to the audience. Look deeper and you'll notice the skiers goggles, oils spills in the garage, and sunsets on a beach mimic the colors of the product.
