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Goodbye  Grease 

Scotch-Brite™ Professional

Scotch-Brite™ Professional is a brand consisting of numerous industrial cleaning products such as sponges, wipes, and degreasers, used in restaurants around the world. Its mission is to make cleaning more efficient, safe, and productive on tough to clean surfaces. 

Challenge

Scotch-Brite™ Professional is a recognized and trusted brand within the cleaning industry. Several knockoff products have surfaced trying to replicate the look (green and yellow sponges) and quality, confusing customers throughout the purchasing experience and harming the Scotch-Brite™ brand reputation. Customers have a difficult time discerning these knockoffs from the real deal.

ROLE

Creative Director

Brand Designer

Director

Producer

SERVICES

Brand Strategy

Brand Identity

Photo & Video Direction

Packaging

XD

TEAM

3M

Golden Peaks Production

Dynamic Photowerks

Scotch-Brite Professional Home-min.jpg
Action

Develop a new brand strategy and identity that distinguishes itself from the knockoff brands creating a better retail shelf presence and more effective first point of interaction for the customer. This includes using bold floods of color, improved product information hierarchy, unique product and packaging shapes, and on-point messaging.

 

Compliment that with with a mix of engaging digital and printed content that specifically targets the new demographic driving results for the business. All of which reinforce trust in the brand.